Flipperooney!

Flipperooney logoSo September saw me creating another batch of home-brew beer which gave me a great excuse to design and create another beer label for the new creation.

First challenge, to come up with a name I would christen the beer with. This is my third batch of home-brew and the third beer label I have designed and created. I still wanted it to be lighthearted and a bit quirky such as the previous two which were named The Wonky Woo Wa and Spring Has Sprung! (click links for details). After many ideas and  shortlists I finally came to one I really liked the sound of and so Flipperooney was born! Flipperooney is the name I give to the summersault my son performs. To perform this dare devil manoeuvre I grab both his hands by my thighs. While he’s facing me he uses his feet to walk up my legs until he his feet are by my shoulders. He’s now in an upside down vertical position and then after a count of three I flip him over back onto his feet and et voila there you have it the Flipperooney manoeuvre. Well, it was as good a name as any and it had a certain friendly excitement I wanted to portray in this beer label.

So now I had a name, the logo was next. I wanted a to use a font that would really represent the word Flipperooney, show playfulness, was fun and dynamic and full of energy. It had to be bright with a hand drawn/crafted feel to it. I did a tone of research on various font sites and eventually settled on the Changing Medium typeface by pintassiloprints from myfonts. I loved the font and it was perfect to bring Flipperooney to life. The font comes with many automatic interlocking pairs which just ads to it’s character bringing out the added quirkiness and playfulness.

The main colour I chose was for the logo was a vivid red, I added two solid drop shadows beneath, the first being cyan followed by yellow, slightly offset to give it a modest depth and a 3D stereoscopic type effect to the lettering. I wanted an image or illustration to show the Fliperooney but I could’t find any that represented it as much as I would have liked. I found as close a match to representing a Flipperooney as best I could on the  image library iStock.  This then brought the whole logo together and I could start adding the beer text beneath the logo and start creating the label itself.

The beer label was pretty straight forward. I created front and back artwork on the same piece of paper. I chose a pale blue background colour and added a slightly rough worn paper texture on top to give it some depth, character and to add to that home made/home brew crafted feel I was after. The labels were then glued to the bottles at an angle to add some dynamic visual quality to them.

Now all I have to do is stick them in the fridge, relax and enjoy not only the pleasure of the creative and production process, I can now enjoy the taste of a magnificent Flipperooney!

Cheers.

The Shortbread Shed- Flipperooney beer 3The Shortbread Shed- Flipperooney beer 4The Shortbread Shed- Flipperooney beer 8The Shortbread Shed- Flipperooney beer 5The Shortbread Shed- Flipperooney beer 6The Shortbread Shed- Flipperooney beer 7The Shortbread Shed- Flipperooney beer 9

The Shortbread Shed Flipperooney Beer label

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