The Big Bang, Short Fuse and Pocket Rocket. An explosive trilogy of Big Bang home-brew and beer label creativity!
Hot off the back from recently creating the Flipperooney home-brew project I was eager to get another one out in time to help celebrate fireworks night.
I have always loved fireworks (in this context I’m referring to the physical firework rather than watching a display from a far) especially the graphic designs, the vivid colours, shapes and typography that the fireworks of yesterday had. I wanted to pay homage to these iconic British symbols for my new beer labels.
Following on from previous beer label creations I would adhere to the tried and tested route below:
Stage 1. Come up with a name for the beer
Stage 2. Design a logo
Stage 3. Create label
After a fair bit of on-line research into names of fireworks I just couldn’t make my mind up as to what to call the beer! However, why settle on one name, why not have more? And then it occurred to me that I could have a trio of fireworks, something like a pack of fireworks or rockets that you can buy in shops rather than individually.
My favourite three names I came up with for the explosive beer were The Big Bang, Short Fuse and Pocket Rocket which I thought perfectly summed up what I was trying to achieve for the beer labels.
I would create three separate designs for the beer labels. The more I thought about the rockets the more excited I became. What if I turned a bottle of beer into a rocket! Eureka! I looked at various shapes and sizes of bottles that would roughly look like the shape of a rocket and found that a small 330ml bottle did the trick. So all I had to do was create the logo and artwork around the shape and size of this beer bottle.
My fireworks colour palette would be made up of bright greens, yellows, oranges, blues and reds utilising bold graphic typography and imagery. I would have a different typography treatment for each of the names but keep the same font to maintain continuity so they look part of a family.
After many design iterations I eventually settled on my three favourites which included dynamic, distinctive and colourful backgrounds. Although I was happy with the way the labels were looking I thought I could push it even further and make it even more distinctive. A rocket isn’t really a rocket if it doesn’t have a stick you can put in the ground to hold it steady ready for launch. Off I went to a DIY store to see what I could get. I found a long Pinewood dowel that looked about the same thickness you would find on a real rocket. I bought it, took it back home and cut it down into three even lengths. These were then taped to the side of the bottles with the labels secured over the top. This was looking more like it… but I could do better. How about adding some touch paper like the fuse at the top of a firework which you need to ignite to set the firework off.
Back to the shops to buy some coloured sheets of tissue paper. Brilliant, this was the icing on the cake! This was the missing detail that brought everything nicely together. They looked great, however after a bit more research I found out that you could buy rockets in a pack as well as individually. So why not create a simple device to hold the three bottles together as a pack. To hold the sticks securely at the top I came up with an idea of a small flag that would wrap around the sticks and hold them firmly in place. I then created a large label that could wrap around the three bottles holding them nice and tight. The three logos for each of the beers were placed in three sections so every time you turned the bottles around you would see the names of the beers included within the pack.
This was a real fun creative project to work on, now all that remains to be done is to chill the beer and enjoy on fireworks nighty – Cheers.
The Firecracker party pack packaging below.
Artwork for Pocket Rocket, Short Fuse and The Big Bang beer labels.
Artwork for the party pack packaging.
Artwork for the party pack stick flag.