Deus Ex Machina is the company and I’ve followed this Australian brand after discovering it on the internet and immediately fell in love.
I was fortunate enough to be on holiday in Bali this year and knew Deus has a flagship store on the island near Canggu, not too far from where I would be located. Intriguingly called the Temple of Enthusiasm, with a name like that who could resist the temptation to go and seek out the hallowed temple and check out first hand, why I have developed such a crush on them.
Deus ex Machina (god from the machine) was born in Australia back in 2005. It’s more a philosophy than a brand, it’s one incredibly creative company. Founder Dare Jennings and Co-Founder Carby Tuckwell wanted to build a company that represented the things they loved without exclusion. It started with their passion for motorcycles and a desire to build custom bikes and parts.
Still located within the original building from back in the day, the company has transformed from a small two hoist garage with a shop attached to the now global headquarters of this creatively diverse multidisciplinary house of fun, known as The House of Simple Pleasures!
The thing I really love about this brand is that creativity seems to flow through its veins like petrol through an engine. So not only do they do amazing custom built motorbikes they also produce surfboards, pedal bikes, clothing, artwork, Vinyl, apparel to movies, events, cafe’s and restaurants.
So, on a hot sunny sticky day, I set out in search of the Temple of Enthusiasm. The Temple can be found on JI. Batu Mejan No.4 Canggu, on one of the many tributary roads flowing down to the beach, some 15 minutes walk away. It’s not just a surf shop, it’s more of a compound, a hub for selling and exhibiting their creativity. You have the usual surf gear, apparel, clothing, flip-flops, wallets, t-shirts and surfboards but then you have an exhibition space, a restaurant, a cafe, a barbers, a custom surfboard workshop, a custom motorbike workshop, a photo studio, a bike show area, an outdoor eating/drinking/events area and an office, oh and don’t forget the skate park!
From an empty space the Temple rose and from two sides, rice fields frame the multidisciplinary complex layout. They even imported traditional Javanese Teak wooden houses to form part of the facility which is incredibly beautiful in and of themselves.
On entering, I immediately got that young boyish excited feeling like walking into a toy shop and being overwhelmed by choice and possibilities, it was a designers dream come true.
Deus have put their creative stamp on just about everything within the Temple. From beer coasters and sugar sachets (I managed to liberate a couple as a memento) to the large hand painted motorbike murals adorning the inside and outside walls.
Art is an intrinsic part of the brand. Yes, they make amazing custom built motorbikes and surfboards and thousands of other cool stuff, but it’s everything in-between that makes this amazing creative brand who they are.
I absolutely loved the whole Deus brand experience and philosophy. Their message is spreading and temples are beginning to appear around the globe from Sydney Australia where it all began to Bali, France, Madrid, Milan, Los Angeles, and Tokyo. “The stores are all different, a seed that grows into a different tree depending on the local soil it’s planted in, but they all ultimately share the same routes”.