Firecracker beer

The Big Bang, Short Fuse and Pocket Rocket. An explosive trilogy of Big Bang home-brew and beer label creativity!

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Hot off the back from recently creating the Flipperooney home-brew project I was eager to get another one out in time to help celebrate fireworks night.

I have always loved fireworks (in this context I’m referring to the physical firework rather than watching a display from a far) especially the graphic designs, the vivid colours, shapes and typography that the fireworks of yesterday had. I wanted to pay homage to these iconic British symbols for my new beer labels.

Following on from previous beer label creations I would adhere to the tried and tested route below:

Stage 1. Come up with a name for the beer

Stage 2. Design a logo

Stage 3. Create label

After a fair bit of on-line research into names of fireworks I just couldn’t make my mind up as to what to call the beer! However, why settle on one name, why not have more? And then it occurred to me that I could have a trio of fireworks, something like a pack of fireworks or rockets that you can buy in shops rather than individually.

My favourite three names I came up with for the explosive beer were The Big Bang, Short Fuse and Pocket Rocket which I thought perfectly summed up what I was trying to achieve for the beer labels.

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I would create three separate designs for the beer labels. The more I thought about the rockets the more excited I became. What if I turned a bottle of beer into a rocket! Eureka! I looked at various shapes and sizes of bottles that would roughly look like the shape of a rocket and found that a small 330ml bottle did the trick. So all I had to do was create the logo and artwork around the shape and size of this beer bottle.

My fireworks colour palette would be made up of bright greens, yellows, oranges, blues and reds utilising bold graphic typography and imagery. I would have a different typography treatment for each of the names but keep the same font to maintain continuity so they look part of a family.

 

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After many design iterations I eventually settled on my three favourites which included dynamic, distinctive and colourful backgrounds. Although I was happy with the way the labels were looking I thought I could push it even further and make it even more distinctive. A rocket isn’t really a rocket if it doesn’t have a stick you can put in the ground to hold it steady ready for launch. Off I went to a DIY store to see what I could get. I found a long Pinewood dowel that looked about the same thickness you would find on a real rocket. I bought it, took it back home and cut it down into three even lengths. These were then taped to the side of the bottles with the labels secured over the top. This was looking more like it… but I could do better. How about adding some touch paper like the fuse at the top of a firework which you need to ignite to set the firework off.

Back to the shops to buy some coloured sheets of tissue paper. Brilliant, this was the icing on the cake! This was the missing detail that brought everything nicely together. They looked great, however after a bit more research I found out that you could buy rockets in a pack as well as individually. So why not create a simple device to hold the three bottles together as a pack. To hold the sticks securely at the top I came up with an idea of a small flag that would wrap around the sticks and hold them firmly in place. I then created a large label that could wrap around the three bottles holding them nice and tight. The three logos for each of the beers were placed in three sections so every time you turned the bottles around you would see the names of the beers included within the pack.

This was a real fun creative project to work on, now all that remains to be done is to chill the beer and enjoy on fireworks nighty – Cheers.

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The Firecracker party pack packaging below.

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Artwork for Pocket Rocket, Short Fuse and The Big Bang beer labels.

 

Artwork for the party pack packaging.

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Artwork for the party pack stick flag.

firecracker beer flag

 

For previous beer label creations click the links for Flipperooney the The Wonky Woo Wa and Spring has Sprung

Flipperooney!

Flipperooney logoSo September saw me creating another batch of home-brew beer which gave me a great excuse to design and create another beer label for the new creation.

First challenge, to come up with a name I would christen the beer with. This is my third batch of home-brew and the third beer label I have designed and created. I still wanted it to be lighthearted and a bit quirky such as the previous two which were named The Wonky Woo Wa and Spring Has Sprung! (click links for details). After many ideas and  shortlists I finally came to one I really liked the sound of and so Flipperooney was born! Flipperooney is the name I give to the summersault my son performs. To perform this dare devil manoeuvre I grab both his hands by my thighs. While he’s facing me he uses his feet to walk up my legs until he his feet are by my shoulders. He’s now in an upside down vertical position and then after a count of three I flip him over back onto his feet and et voila there you have it the Flipperooney manoeuvre. Well, it was as good a name as any and it had a certain friendly excitement I wanted to portray in this beer label.

So now I had a name, the logo was next. I wanted a to use a font that would really represent the word Flipperooney, show playfulness, was fun and dynamic and full of energy. It had to be bright with a hand drawn/crafted feel to it. I did a tone of research on various font sites and eventually settled on the Changing Medium typeface by pintassiloprints from myfonts. I loved the font and it was perfect to bring Flipperooney to life. The font comes with many automatic interlocking pairs which just ads to it’s character bringing out the added quirkiness and playfulness.

The main colour I chose was for the logo was a vivid red, I added two solid drop shadows beneath, the first being cyan followed by yellow, slightly offset to give it a modest depth and a 3D stereoscopic type effect to the lettering. I wanted an image or illustration to show the Fliperooney but I could’t find any that represented it as much as I would have liked. I found as close a match to representing a Flipperooney as best I could on the  image library iStock.  This then brought the whole logo together and I could start adding the beer text beneath the logo and start creating the label itself.

The beer label was pretty straight forward. I created front and back artwork on the same piece of paper. I chose a pale blue background colour and added a slightly rough worn paper texture on top to give it some depth, character and to add to that home made/home brew crafted feel I was after. The labels were then glued to the bottles at an angle to add some dynamic visual quality to them.

Now all I have to do is stick them in the fridge, relax and enjoy not only the pleasure of the creative and production process, I can now enjoy the taste of a magnificent Flipperooney!

Cheers.

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The Shortbread Shed Flipperooney Beer label