Collins Dictionary has crowned “brat” as its 2024 Word of the Year, reflecting a shift in societal attitudes and self-expression.
Traditionally used as a term for unruly behavior, “brat” has been redefined to embody a confident, independent, and hedonistic attitude.
This evolution highlights a cultural embrace of unapologetic individuality and self-assuredness, where reclaiming once-negative labels has become a form of empowerment.
According to Collins, the term resonates particularly with younger generations who prioritize self-gratification and assertiveness, encapsulating a broader trend toward redefining identity and personal freedom.
Lovely init!
The Shortbread Shed 