Bringing a fresh and creative approach to design and photography.
Columbia Threadneedle Investments – 17 Years as a senior graphic designer
From global advertising campaigns and major re-brands to event design and brand guardianship across the UK, Europe, US and Asia — this was one of the world’s largest asset managers, and creative consistency at that scale was everything. A deep dive into what senior in-house design really looks like across 17 years. View the full case study.
Typographical symbols – a motion design experiment in type and calm
What happens when the smallest marks in typography are given space, motion and music to breathe? This personal motion project explores typeface pairing, animation rhythm and the unexpected expressiveness hidden inside everyday symbols. Watch the animation
Red Stool – brand identity and label design for a homebrew imperial stout
Inspired by the brightly coloured plastic stools found on the streets of Vietnam, this label design needed to be bold, characterful and instantly warm – just like the beer inside. A short but complete branding exercise from concept to bottle. See the full design story
Spring Has Sprung – playful logo and label design for a seasonal homebrew
A label brief built on character, humour and memorability over polish — with a visual pun at its heart and hand-drawn lettering that feels confident without being precious. A great example of how a single unexpected idea can carry an entire brand identity. Read the design thinking
Dreich, Scorchio, Smirr – typography inspired by Scotland’s extraordinary weather
Scotland has a word for every shade of rain, wind and the occasional burst of sunshine – so why not turn them into typographic note cards? This personal project is a celebration of expressive lettering, colour and the kind of wit that only comes with growing up in a country where you need a jacket in July. See the full card collection
Dirt Diggers – full brand identity for a modern St Albans garden company
A complete brand built from the ground up for a local garden maintenance business – from logo concept and colour palette through to stationery, signage, web banners and motion graphics. A real-world brief with a tight scope, delivered as a cohesive identity ready to grow with the business. Explore the brand identity
Motion & Animation – bringing ideas to life through movement
From global advertising campaigns and social content to personal typographic experiments and cinematic teasers – motion has always been part of how I design. The right movement can make an idea land harder than any static image. Explore the motion work
The Shortbread Shed 